Listing Domination
IS WITHIN REACH


Tired of Feeling Out of Control With Your Business?
Let the numbers tell the the truth vs. the myths or just plain inaccurate data regarding direct marketing to where you want to be the Listing Agent of choice:
- Real Estate agents were apprehensive of investing in direct mail, fearing they can never get the desired response rate with this method. But a study published in DMA response rate 2022 revealed that when compared to email, paid search, and social media, household mail has a higher response rate at 9%, with the former being only at 1%.
- Direct mail has a 29% median ROI compared to 23% for Paid Search and 16% for online display.
- A common misconception about Gen-Z’s people is that millennials prefer being reached out to through digital media, as they hardly have time to spare for direct mail or never check their mailboxes. But this couldn’t be farther from the truth, as the Gallup report states that 41% of Americans of all ages check their mailbox every day.
- National Mortgage Professional Magazine reported that direct mail influences the buying decision of 92% of millennials. It is clear from the facts stated above that attracting users has little to do with the age and more to do with the technology implemented – traditional or digital – and how.
It’s Time To Own Your Market
With This 8-Week Power Play
INTRODUCING...
THE POWER PLAY 8-WEEK STRATEGY
CONNECT WITH WHAT MATTERS MOST.
This is an 8-week campaign to create an omnipresence of YOU within your chosen area. (we only do 1 agent per area) This campaign will include a marketing approach with the following agenda:
- Weekly Post Cards/Mailing (500-1000)
- Launch Client Listing Experience System
- Create Community Connection and Sponsorship
This will incorporate both a front facing and behind-the-scenes approach that will require more time on the front-end than the latter portion of the campaign.

PHASE 1
The Launch
First 2 weeks, the majority of the work will fall on Laura and her team. YOU will need to confirm branding details and messaging.

PHASE 2
Implementation
Weeks 3-6: Laura will connect with local businesses as directed by YOU. All Kajabi pieces will be put into place for DOMINATE Plan clients.

PHASE 3
Assessment
Weeks 7-8: YOU will need to be more visible in an organic way in the community as detailed in your Custom DOMINATION Guide.

PHASE 4
Rinse & Repeat
1 Hour Coaching Call with Laura to Regroup and set up for Fall.
I'M LAURA.
aka Coach LaLa
I'm Laura Doughty, a Real Estate Broker and Business Coach, with over 25 years experience offering customized coaching and operations strategies that increase revenues a minimum of 50% year over year. Generating $1B in sales personally and coaching over 4000 agents and $6B in sales.
I launched my real estate career in 1997 in Atlanta, GA with NO Sphere using this strategy and replicated it again when I launched my brokerage, Monarch Real Estate Concierge, in Malibu, CA in 2009. Not only does it work, it DOMINATES!!!

GET STARTED TODAY!
Everyone’s ACTION thermostat is different. Find the right plan for you:
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The COST of NOT Dominating . . .
